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Web search engine optimization and directory submission

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Ever wonder why some web sites show up in search engines and others do not?
We did too, so we asked a professional research librarian to look into it. The web sites that show up in searches have been formatted properly for searches and correctly submitted to the leading directories and search engines. It's not magic, or random, but like most things in life, is a result of attention to detail and careful planning.
Yeah but, we're already doing Pay-Per-Click and Paid Placement -- isn't that enough?
The difference is CREDIBILITY. Potential customers treat natural search results differently than paid advertising. Search engine optimization lets people find your web site in the natural search results, when they are actually looking for the kind of stuff you do.
 
Pay-Per-Click and similar campaigns are terrific advertising techniques, like buying media space in magazines, newspapers, radio or television. Optimization is another technique that brings people to your website.
How about those web sites that promise to register me at THOUSANDS of sites for just $19.95?
Go ahead and do it. We did too and guess what? It was a cheap lesson. Yes there are thousands of search engines and directories, but the ones that count are Google, Yahoo!, MSN, AOL, and three or four others. Proper submission may require a fee of several hundred dollars. Want to do it right the first time?
 OK, but my web designer did all that registration stuff.
Great! Some designers actually know how to optimize pages and correctly register sites, but many do not. It takes a lot of work to stay current on web design; keeping up-to-date on search engines, registration and classification details is a different art.
We've got an inside connection!
We can provide you with a personal consultation with a librarian savvy about internet search engines. As our Search Engine Optimization consultant she will:
  • Evaluate your web site for search engine "readiness"
  • Recommend ways to make it more easily found ("optimize" your pages for search engines)
  • Determine with you the correct directories and search engines for your site and supervise the submission process

Tell me more!

Please contact Diane Zwemer for more information.

Please note that we are not a ranking or positioning service. There can be no guarantees as to the final placement of your web site within any particular engine or directory, nor any guarantee that its submission will be accepted.

 

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Absolute Advantage, Inc., est. 1987. Last web update Aug., 2003.
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